XYLYS WATCHES CASE STUDY

XYLYS WATCHES CASE STUDY

There were several interesting possibilities for Chakravarti to consider. Which factors needs to be created by the Watch Luxury that had never been offered by competitors in the industry. Consumers were buying not only durable categories that were useful to them and satisfied functional aspects, but also categories and brands that reflected their personality. What is a value curve? The income levels were categorized as follows:

In the absence of other brands, HMT could afford to retain goodwill despite offering limited styling and choices to its customers. If you need this or any other sample, we can send it to you via email. Titan was a leader in the organized quartz analog watch segment, and millions of pieces had been sold over the years. Did the buyers and prospective buyers of premium watches hold any specific stereotypical images of such watches? The watch market could be classified into economy, standard, premium, and luxury segments. The only other major Indian player was P.

Forty current users of premium watches and forty potential users prospective buyers of premium watches were administered the questionnaire in April, in Bangalore, India. As official timekeeper and partner of the International Basketball Federation, wahches Australian Football League, the Chinese Basketball Association, and MotoGP, and the World Championships of cycling, fencing, and ice hockey; Tissot was committed to respecting tradition, underlining its core values of performance, precision, and setting new standards.

Xylys was a premium Swiss-made watch brand from the house of Titan in India.

EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN INDIAN CONTEXT Essay

At Blue Ocean University we help our clients with case study analysis, custom case study solution, and case study assignment help. Achieving greater success than my peers is important to me.

xylys watches case study

wafches In terms of category sales, the highest share, as per value, involved watches priced between INR and 3, Heritage, glamour and technology were a combination of factors that were associated with luxury watch brands universally. I like to work on community projects.

EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN INDIAN CONTEXT Essay

Adoption – When innovation is pursued in isolation of the value then it can lead to very low level of adoption no matter how significant technological breakthrough is. A significant decline in the global production of watches was witnessed in —, with the volumes in at a fifth of the expected numbers. Scales were drawn from several resources available in the extant literature.

  HSG MASTER THESIS DEADLINES

While there were several global watch brands being marketed in India at various price points, the challenge for a leading Indian company Titan Industries that had made rapid strides in the watch market over the last two decades was to successfully introduce a luxury watch brand.

Strive to improve the price performance within the functional-emotional orientation under prevailing norms. We’ll occasionally send you account related and promo emails.

xylys watches case study

Titan was the only Indian brand in this sector currently, with Xylys at the luxury end of its portfolio. The mean values watchrs the average of the same across all the respondents. Buyer Utility – It underlines the core values, features or utility Watch Luxury’s products or services deliver to the buyer.

Xylys case study solution by mustahid ali via slideshare | REPORTS | Case study, Study

Buyer Utility – It underlines the core values, features or utility Watch Luxury’s products or services deliver to the buyer. Titan was a leader in the organized quartz analog watch segment, and millions of pieces had been sold over the years. These xjlys were generally glamour, fashion, sports, and fun, and the intensity of these associations became pronounced depending on the respective segment toward which a brand was tsudy. It involves redefining the consumer segments.

Blue Ocean strategy is often called value innovation strategy as it defies the traditional value cost trade-off and strives to provide both higher value proposition to the customers and rationalize cost structure. Digital watches suffered from the consumer perception of being low cost and lacking in vase, and hence, the market for them had not yet watchess up. Click to learn more https: Strive to improve the price performance within the functional-emotional orientation under prevailing norms.

  JBICI RESEARCH PAPER

Low per capita consumption on the one hand and the growing demand for luxury watches on the other constituted the factors that forecast the compounded annual growth rates of 7.

The watch market in India was divided into three broad segments: There were several interesting possibilities for Chakravarti to consider. The entire brand personality of Xylys was changed in the current campaign. Watches as fashion accessories were in competition with a variety of other products such as apparel and fashion handbags; hence, watches had to have a clearly differentiated element of perceived utility apart from fashion. Create Which factors needs to be created by the Watch Luxury that had never been offered by competitors in the industry.

The case wtaches into several aspects of the perceptual fields associated with consumer behavior with the objective of finding the most appropriate approach to further the prospects of the Xylys brand.

I would like to take a trip around the world. While the brand may be positioned below Tissot or Xylys based on the observation of price points at retail outlets by one of the authorsthe brand is likely to be perceived as a brand with strong value given its heritage of technology and innovation.

Create Which factors needs to be created by the Watch Luxury that had never been offered by competitors in the industry. As was stated earlier, the watch had always been a product that appealed to people, but the nature of the appeal and the associations related to watches changed with the changing environment.

The major consumers of watches in the luxury segment included CEOs and senior professionals in their thirties and forties, new generation entrepreneurs, and young working professionals.