XYLYS WATCHES CASE STUDY

XYLYS WATCHES CASE STUDY

The name Xylys was designed to have only two syllables, a distinctive name in itself. The selling points were the status and sophistication that the brand denoted when worn by the owner; although aesthetic appeal and durability were important, precision and price were not. The watch, apart from being a fashion accessory, was part of a ritual gifting ceremony, and needed to encapsulate the emotional benefits required to succeed. The single largest player was Titan, with a brand share of The income levels were categorized as follows: Exhibits 4, 5, and 6 dealt with the same factors of the present users of premium watch brands self-concept, brand preferences along with personality traits, and AIO.

I take a lot of time and effort to teach my children good habits. The methodology was derived from earlier studies on the positioning of brands. I often think of the things I buy and do in terms of how I can use them to shape a more unusual personal image. Segmentation by value was considered to be particularly apt for this market. The watch market in India was divided into three broad segments: Xylys was launched as a contemporary brand targeting upwardly mobile, successful men and women. The first went out of vogue since the bulky mechanical format did not allow for elegant design; it dropped in volume shares from 7.

EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN INDIAN CONTEXT Essay

The results were based on questionnaires administered to users and non-users of premium watch brands. I have personally worked in a political campaign, or for a watchees, or for an issue. I have personally worked in a ztudy campaign, or for a candidate, or for an issue. Owners were ready to pay a premium for the benefits that accompanied these brands. The first went out of vogue since the bulky mechanical format did not allow for elegant design; it dropped in volume shares from 7.

  MR. HOMEWORK PABULA

Xylys case study solution by mustahid ali via slideshare | REPORTS | Case study, Study

At Blue Ocean University we help our clients with case study analysis, custom case study solution, and case study assignment help. In terms of category sales, the highest share, as per value, involved watches ztudy between INR and 3, Actor Rahul Bose adinternational supermodel Saira Mohan adand tennis star Carlos Moya embodied the attitude of living life fearlessly on their own terms, with a passion to pursue their dreams.

The objective of the study was to analyze and link several aspects of consumer behavior, and to compare users and non-users of premium watches.

I can only support those products that I am fully convinced about. How were such aspects of uniqueness related to other established brands?

xylys watches case study

Raise Which factors need to be improved well above the industry standards to provide watchss value to the customers? Hence, the positioning diagrams for luxury watches would need to be based on factors such as status, prestige, and ego gratification. It was manufactured in a state-of-the-art factory in Switzerland, which had a heritage of over 80 years in the art of watch-making.

Ramesh Kumar and Kasturi Baral prepared this case for class discussion. The results were based on questionnaires administered to users and non-users of premium watdhes brands.

EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN INDIAN CONTEXT Essay

Titan was a leader in the organized quartz analog watch segment, and millions of pieces had been sold over the years. The brand segmented the market based on psychographic profiles. Self-concept Potential users of premium watch brands I would feel embarrassed if I was around people and did not look my best.

Core objective is to maximize the value of product and service offerings within the established context. Watches as fashion accessories were in competition with a variety of other products such as apparel and fashion handbags; hence, watches had to have a clearly differentiated element of perceived utility apart from fashion.

  FR AGNEL SCHOOL GREATER NOIDA HOLIDAY HOMEWORK

Value Innovation places equal emphasis on both Value and Innovation.

Which are the factors that Watch Luxury can eliminate that players in industryname industry has long competed on? How about receiving a customized one?

Before HMT, watches were sourced exclusively from imports, and could be afforded by only a small number of consumers. Without these critical qualities, Watch Luxury strategy is most watcyes to be muddled, undifferentiated, and hard to communicate with a significantly high cost structure. Which factors needs to be created by the Watch Luxury that had never been offered by competitors in the industry.

xylys watches case study

These three characteristics serve as an initial litmus test of the commercial viability of blue ocean ideas. The authors would like to thank Mr.

Titan was the only Indian brand in this sector currently, with Xylys at the luxury end of its portfolio. Hi, I am Sara from Studymoose Hi there, would you like to get such a paper? This was the space where Xylys operated. Accelerated technological innovations and advances are improving industrial productivity, watchea suppliers to produce vast array of products and services.

xylys watches case study

The products and brands that I like best are the ones that express my individuality. The entire brand personality of Xylys was changed in the current campaign.