MASTER THESIS SWISSCOM

MASTER THESIS SWISSCOM

In this quantified assessment the discrepancy between current business results and those achievable with a new business design will be looked at whilst encompassing the looming new disruptive technologies – Voice Over IP and Public Wireless LAN above. This has led to two global effects:. Sign in to write a comment. As a result of the overall trend to commoditisation of the offered products and an increase of competition in a saturated market, Swisscom is undergoing severe cost cutting exercises in the fixline and mobile area, which have shown already some fruits, as the results impressively demonstrate. The current growth outlook in revenues and free cash flow are modest and in some cases declining. ERP Horizontal packages 5. Thus, if that is an opportunity for growth, there is a business design gap to capture this growth, fundamentally.

All activities Swisscom might undertake in order to get for revenue growth, is stimulated by dissatisfaction, the perception of a gap between current and desired performance. The perception does exist inside Swisscom that the Telecommunications Industry, as it is defined today is a stable and flat business which is under severe pricing competition and tends to commoditise. As a result of the overall trend to commoditisation of the offered products and an increase of competition in a saturated market, Swisscom is undergoing severe cost cutting exercises in the fixline and mobile area, which have shown already some fruits, as the results impressively demonstrate. The overall aim is to cut costs and to become more competitive on the external market. Here, it shows that some suppliers to the ICT IT and Telecommunications market are also players in the IT Services side – thus vertical integration does happen here to some extent and to some market segments – mainly in the larger account space.

The total Market opportunity for Telecom Services in Switzerland amounts to ca.

We expect to see further pressure on voice prices over time as mobile operators look to increase the rate of substitution of fixed traffic and VoIP begins to disrupt traditional pricing models even further. As a result of the overall trend to commoditisation of the offered products and an increase of competition in a saturated market, Swisscom is undergoing severe cost cutting exercises in the fixline and mobile area, which have shown already some fruits, as the results impressively demonstrate.

The swiscom net profits after taxes did amount to 1. The current growth outlook in revenues and free cash flow are modest and in some cases declining.

master thesis swisscom

However, if the level of demand for ADSL services is lower than expected, or if Swisscom was forced to significantly reduce its access tariffs for ADSL services due to strong competition, the revenues and profitability of its Fixnet business would be affected negatively. In this Xwisscom we will look at the performance gap Swisscom has and will quantify this statement of the shortfall between current business results and those that should be expected.

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master thesis swisscom

Switzerland is – depending on how it is counted – always among the top 20 wealthiest economies per inhabitant, despite its – Geographical Layout: Yet the underlying growth assumptions on both revenue and profit remain shaky in light of increased competition and market saturation in all segments besides the advent of new disruptive technologies such as VoIP which are expected to erode the enterprise market voice segments, a key segment very soon.

Here, amongst others a setup of a second headquarter in Vienna and a long-term employment guarantee for Telekom Austria employees would have not been accepted by the board of governors. Picture 22 – It is important to understand that Switzerland even though it is so small is divided into cultural zones.

Swisscom does not manufacture goods or products, it is providing – mass commodity – basic services in the area of Fixline, Wireless and IT Services. Abbildung in dieser Leseprobe nicht enthalten Picture 3 – The organisation chart of the Swisscom Group.

Whereas the telecommunications marketplace has historically comprised companies with very similar strategies, we are already seeing increasing diversity in the strategies adopted as operators react to the more challenging competitive environment.

master thesis swisscom

The services recommended are communications-centric services, horizontal applications, some selected vertical applications to be delivered and more complex managed services. The company tries to offer a portfolio of related services and essentially by focusing on some core capabilities – such as delivering services to a broad user range thesjs generate more rent than others see Grant.

Swisscom IT Services

In the enterprise market, companies are already looking for converged voice and data services as the norm. At the same time, Swisscom did release 6,2 percent of its personnel to now 19, people. Inthesiz profit growth came from less depreciation – which probably did indicate a prolongation of investment cycles in However, again according to BNP Paribas, “this should not translate into strong margin pressure, as all operators focus on profitability and Swisscom puts quality subscriber growth before market share gains at any price”.

Swissvom Swisscom basically assuming the strategic position of a full-scale telecommunications provider and having the three core dimensions Fixline, Mobile and IT Services Provisioning in its portfolio, all three Dimensions are under increasing competitive threat.

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This thesis looks onto which new tasks must be defined, which new skills built, and also whether a new culture must be nurtured. In the fixed market, this is leading to stagnating or falling revenues.

Here, we discuss the challenges ahead: Moreover, with strong competition and the high rate of mobile penetration in Switzerland, customer retention costs have increased substantially, which is putting additional pressure on margins. The author assumes that whilst a performance gap can often be closed by focusing on superior execution, with no change to business design, closing an opportunity gap requires a new business design.

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Sinceglobal investor confidence is slowly returning after the turmoil of recent years but operators remain under intense pressure to deliver on their commitments. Lower revenues in Swisscom Systems, the Telco Services arm.

The supplier side – on the Telecom front-end we talk about the typical Network Equipment providers NEPs such as Alcatel, Siemens and Cisco has shown almost a collapse in the last years due to declining global demand on equipment. Swisscom is generating value through providing services to end-users and to companies. Once the Telco Services providers mostly fought with each other on clearly defined market segments – fixline and mobile and data traffic services, now these services do intermix and merge and on top of that, value added resellers and bundlers do package those services into several packages.

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The key developments shaping operator strategy in this dynamic market situation – and that we believe apply to Swisscom – the leader and incumbent player in the small Thdsis market – are as follows: This also affects Swisscom.

Double Numbers of subscribers in DSL do add growth yet do not compensate for price shortfalls and increased competitions in fixline business.

Should it invest internationally or should it remain mainly in Switzerland or – lastly should it give back all the profits and cash to its investors through dividends or share buybacks. Consulting and Integration hence tends to be highly specialised and lives from key individuals. Picture 16 – The application landscape of Swisscom Thezis, provided mainly by Swisscom IT Services cannot be depicted any other than evolutionary.