LULULEMON CASE STUDY SWOT

LULULEMON CASE STUDY SWOT

Amazing Business Data Maps. Strengths Premium Brand Affinity: We make the greatest data maps. Lower inflation rate — The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Lululemon Athletica Inc.. We will address these issues by performing an easy-to-follow SWOT analysis of the company, evaluating its Strengths, Weaknesses, Opportunities, and Threats. Imitation of the counterfeit and low quality product is also a threat to Lululemon Athletica Inc. LULU also plans to continue to expand its store build in North America, opening locations in underserved markets.

Given the scale of expansion and different geographies the company is planning to expand into, Lululemon Athletica Inc. We will address these issues by performing an easy-to-follow SWOT analysis of the company, evaluating its Strengths, Weaknesses, Opportunities, and Threats. As of January 31, , lululemon operated company stores located in the U. Organizations also assess the likelihood of events taking place in the coming future and how strong their impact could be on company’s performance. Weakness are the areas where Lululemon Athletica Inc.

SWOT Analysis: lululemon athletica inc.

Its leadership position in the growing athletic apparel market remains firm. Not highly successful at integrating firms with different work culture. A comparative example could be – GE healthcare dwot helped it in developing better Oil drilling machines.

Threats Lululemon Athletica Inc. This is one of the major limitations of SWOT analysis.

lululemon case study swot

They also have products with lower price points. Chandler, Strategy and Structure Cambridge, Mass.: As of January 31,lululemon operated company stores located in the U. Init plans to open an additional 11 international stores, and further accelerate this growth next year. New technologies developed by the competitor or market disruptor could be a serious threat to the pululemon in medium to long term future.

  TOM SHARMAN DISSERTATION

lululemon case study swot

Weakness of Lululemon Athletica Inc. Iason Dalavagas April 12, Subscribers interested in learning more about lululemon should check out our full-page report in The Value Line Investment Survey.

Lululemon Athletica Inc. [SWOT Analysis] Weighted SWOT Matrix

The company continues to have one of the highest sales per square foot in the retail industry. LULU also dwot to continue to expand its store build in North America, opening locations in underserved markets. The focus will be on running, training, and yoga as it diversifies its staple offerings and builds out its seamless program.

These items include pants, shorts, tops, and jackets designed for a healthy lifestyle and athletic activities such as yoga, running, and other exercises. Although the SWOT analysis is widely used as a strategic planning tool, the analysis does have its share of limitations. This brand portfolio can be extremely useful if the organization wants to expand into new product categories.

Opportunities for Lululemon Athletica Inc. It provided an evaluation window but not an implementation plan based on strategic competitiveness of Lululemon Athletica Inc. The company, based in Vancouver, Canada, was founded studjand now has roughly 11, employees worldwide.

  NISSIM EZEKIEL NIGHT OF THE SCORPION ESSAY

Weakness are the areas where Lululemon Luluulemon Inc. Facing – External Strategic Factors The demand of the highly profitable products is seasonal in nature and any unlikely event during the peak season may impact the profitability of the company in short to medium term.

lululemon case study swot

The Business lululemon athletica designs, manufactures, and distributes athletic apparel. Fiscal First Quarter Dow 30 Earnings: Another problem the company is facing is that it has struggled to expand its reach past its core women demographic.

Lululemon Athletica Swot Analysis by Elizabeth Tansey on Prezi

However, the equity remains volatile, so only investors who can bear some volatility should consider a position here. SWOT is a static assessment – analysis of status quo with few prospective changes. It also faces competition from sellers of traditional commodity athletic apparel, such as cotton t-shirts and sweatshirts. Porter, Competitive Strategy New York: Strategy is about making choices and weakness are the areas where a firm can improve using SWOT analysis and build on its competitive advantage and strategic positioning.

Similar products at Nike or Under Armour sell for much less.

We make the greatest data maps. Despite recent price hikes for many of these goods, the brand continues to pick up steam.