During her college years, Yoo started taking on consulting projects with local start-ups to gain experience in application development and information architecture. However, it was becoming difficult to integrate product, engineering and sales teams across numerous products. This was exactly the situation for which he needed such a team. Kyruus could develop tools for physician network development and patient referral operations. Cite View Details Educators.

Gardner left his position as CMO soon afterwards. Eric from Graduateway Hi there, would you like to get an essay? As the genetic testing benefits field evolved, a large percent of its business was within oncology, and Graham felt that an oncologist should have the position of CMO. To order copies or request permission to reproduce materials, call , write Harvard Business School Publishing, Boston, MA , or go to www. Yoo described the ideal data set: Let me help you.

Higgins and John Masko Citation: First, I became comfortable not knowing everything and even now, as a CEO, I am very open with my team and my Directors about what I do well and where I need support. The two worked closely over the next year through the cqse by CVS Caremark. If you need this or any other sample, we can send it to you via email.

Kyruus case Essay Example | Graduateway

A broader customer base was improving their current products and gave them ideas for novel markets. As it turned out, there was a big casr and high willingness-to-pay for information about physicians. No one was asking: While many of these institutions had robust conflict of interest policies, most of them relied upon physicians to disclose industry relationships.

The company was beginning to develop real traction in this market.

We will write a custom essay sample on. The data set fueled myriad applications. It was a great conversation, but he and the team needed to make a decision to present to the Board.


During this time, I picked up my practice of working with local startups, this time in the healthcare informatics and analytics space, and realized there was huge potential to appropriately utilize data to better help physicians and organizations that worked with physicians.

Failure to adequately report potential conflicts of interest could threaten the federally-sponsored grant awards to institutions. This question motivated me to explore this space indepth. He decided to enter an internal medicine residency program at one of the Harvard hospitals in Boston and there fell cqse love with cardiology. Haven’t found the Essay You Want? One of my favorite definitions of Big Data is when data itself becomes part of the problem you are trying to solve.

Healthcare was the one field where enterprise IT solutions that had demonstrated success in other verticals were not being readily adopted or successfully deployed. Stusy, during my first year there, I realized what an incredible platform Highland could be to actually form companies.

kyruus case study

Big Data’s Search for the Killer App. Just as importantly, the data team had prioritized the acquisition and processing of compliance-related information — making this some of the most immediately usable information in the database. However, the conversations during dinner with his father about the impact of the pharmaceutical industry also implanted the realization that healthcare was broader than just practicing medicine and that physicians could make a difference in many ways.

The team was willing to work frantically to design multiple products for different healthcare verticals.

How Kyruus is using big data to solve for supply-demand mismatches in healthcare

That is how we got our first pilots. He knew they would only get one chance with doctors — any errors in the data could mean the instant loss of credibility for Kyruus. Pursuing the compliance market was the least risky option. Sorry, but downloading is forbidden on this website. The team still had much to learn in order to develop and sell the referral and network products. People were willing to tell us what they wanted and they were willing to pay a lot for it.


One of the things I had learned during my venture career was that companies that engaged with clients early on in their product development built things that the market wanted and generally had a better chance of success. stjdy

kyruus case study

Keen on exploring the various roles physicians could play in the medical field, he accumulated diverse experiences doing basic science research, working in the marketing division of a pharmaceutical company, and even doing some consulting during his summers in medical school. Cite View Details Educators Purchase.

3 Kyruus Case Studies, Success Stories, & Customer Stories | FeaturedCustomers

Early conversations with hospital CEOs and CFOs suggested that optimizing patient referrals was a top priority for hospitals. After his parents completed their studies, Gardner moved to Scotland with his family where he lived for two years.

One member of the team noted that the identification of referral management as a product had originated from conversations with a medical device company.