Disney also did not serve wine at their nicer restaurants which was upsetting too many patrons because it was expected of such a pricey restaurant to cater to cultural norm of wine drinking. Market Analysis and Market Research Market Analysis and Market Research are the first and most vital steps that a company must take before entering a new market. S spirit undeniably negatively affects French citizens. Coupled with high prices for food and souvenirs, the Euro Disney Company started to close hotels during the winter months. For example, France has a strong Uncertainty Avoidance, meaning that their cultures have a great deal of structuring of organizational activities, more written rules, less risk taking by managers, lower labor turnover, and less ambitious employees.

Approximate budget was 2. Recipes were adapted for European taste. Operational Plan After gathering information about French and European customers, their preferences, their culture, their age, their income, their expectations, and to develop a business plan on how to run the business and which scenario they think was the most accurate one, Disney should have developed an effective operational plan. Oxford, UK, Blackwell Pub. This American combination reflects itself in the following: Incidents and accidents over the years have been problematic 1.

Walt Disney Company did not pay enough attention on it. So Walt Disney has made plan to expansion it by help of local govt financial support. There are some steps that any company should contemplate before entering a new market in order to flourish.

On the other hand French perceives distinct rules and regulations as part of their culture. A careful and tactful planning keeping in mind the whole cultural dimensions deduced from the researches made by Hofstede and Trompenaars would enable an enterprise to perform effectively across the globe.


France and America both stkdy a high individualism and pursue freedom. This principle applies to the United States. Delays could have meant that the park would not open as planned, in time for the Worlds Expo. Their power is low as prices are controlled by theme parks.

euro disneyland case study hofstede

Develop Alternatives The second step that Disney should have undertaken was formulating and developing alternative plans. Incidents and accidents over the years have been problematic 1. French has strong uncertainty avoidance that they are unwilling to face ambiguity and risk Tayeb, The challenge is not to know the truth but to live a virtuous life. Sorry, but copying hofsteede is forbidden on this website! Before encountering problems, they should think about some effective solution for the potential ccase.


Americans think of themselves as individuals first, view the world as basically inanimate and nature as something to be conquered Carr-Ruffino, Managing Emotional Conflict in Multicultural Teams.

French culture in terms of the model has, however, another unique characteristic. Dineyland about receiving a customized one? Case Study of Euro Disneyland Introduction There is a saying that a company should not only act globally but also think locally, and be culturally aware Karadjova and Mujtaba, Euro Disney mainly failed to recognize the recession period in Europe.

In the Euro Disney case, the Walt Disney Company made a strict appearance code which strongly criticized by French who pursue more particularism.


A different language from the existing Chinese and Japanese centric venues could help growth. The Global Business Environment: In societies with a pragmatic orientation, people believe that truth depends very much on situation, context and time.

Euro Disney Case Essay

However, it does not affect the political stability in the country. What should keep in mind is that do not completely following the prior experiences no matter how successful it is. Another Difference is the Uncertainty Avoidance both countries have. So, there is no doubt that the USA stress the bloodline of the family and which school you graduated but the French emphasis the factors of their history.

If Disney would have done a proper Market Analysis and Market Research they would have been able to anticipate many cultural divergences they had.

euro disneyland case study hofstede

No gigantic competitors in this sector 2. The psychology and management of workplace diversity. A low score feminine on the dimension means that the dominant values in society are caring for others disndyland quality of life. In Individualist societies people are only supposed to look after themselves and their direct family. We choose disneyland a Recession usually means higher level of unemployment.