The primary activities that Zespri has are outbound logistics, marketing, and services. Zespri continues to refine and develop its process architecture framework beyond the SCE project. In order to enter the market, the government of New Zealand had a few policies that must be abided by in relations to exporting the fruit. Business and Environment Business History Entrepreneurship. In order to satisfy the buyers and profit, Zespri and other companies must differentiate their product. By offering quality products, Zespri and its competitors are able to attract and retain buyers due to their excellent brand name.

The realization of over farming and lack of crop rotation leads to the destruction of the landscape and the draining of resources in exchange for profits. The above alternatives need to be weighed in terms of the below criteria before choosing a recommendation. These activities are what make Zespri such a successful company. At the same time it was crucial to keep focused on the success of the SCE project outcomes. Since this is a niche fruit, many consumers could easily substitute kiwifruit for a different relatable fruit. In doing so, Zespri will be able to conduct market research on all levels of operations ranging from product assortment, marketing research, technological advancements, and supply chain logistics. How about make it original?

Zespri – Case – Harvard Business School

These were then cultivated by a horticulturist. This is an upside for Zespri however with their customers consisting of 60 different countries casr have to abide by the regulations of of each individual import restrictions. The blueprints were then presented to the business for solution design signoff.

Home Business case studies Case study 3: Upon investing in additional television advertisement slots, print advertisements, and hopefully an attempt to launch an online ad campaign, Zespri can continue to grow their brand through strong awareness and an outreach to a broader customer demographic.


The logistics system they are currently using is working, however if they are to expand into providing a month supply of kiwifruit, then they will need to expand their supply chain.

Studh in Septemberthis zepsri provides a detailed look at Nigeria’s poultry value chain and the complexities of modernizing a traditional and largely informal industry. Additionally, our firm strongly feels that in order for their business to continue to grow exponentially, they must increase their research and development, as well as their global marketing efforts.

case study zespri

Cite View Details Educators Related. All caze these traits that Zespri has are exploitable and will remain exploitable in the future. Zespri has high growing standards but due to the ideal climate to grow kiwifruit in New Zealand there are a lot of suppliers, which means supplier power is low.

case study zespri

Accessed May 22, Alvarez, Jose, and Natalie Kindred. In doing so, they will have liquidated machinery, land, and a large amount of expenses that each supplier entails. By increasing their marketing efforts, Zespri will be able to purchase additional TV time, more print advertisements, and launch an online advertising campaign.

case study zespri

During the short-run, Zespri will be able to take available capital and invest these funds into various mediums of advertisements. Finance Globalization Health Care. Without these valuable primary activities Zespri would not survive. Zespri liaises closely with suppliers to ensure that fruit cawe packed to meet customer demands and then works closely with shipping companies to plan optimal modes and timing of delivery to get the right fruit to the right market at the right time in the best possible condition.

Zespri has been able to achieve this by marketing their higher quality then competitors. Zespri is the leading marketer of kiwifruit worldwide. Zespri Case Analysis send By clicking “Send”, you agree to our terms of service and privacy policy.


If you need this or any other sample, we can send it to you via email. The realization of over farming and lack of crop rotation leads to the destruction of the landscape and the draining of resources in exchange for profits.

The organisation provides a united grower-owned platform to deliver quality New Zealand-grown kiwifruit to the world. Finance General Management Marketing. Initially the business was in two parts with offices based in Auckland and Tauranga. Byvolumes for Gold are expected to increase to around 33 million trays.

Zespri Case Analysis Essay

Italy is the largest country where this takes place but local production of Zespri licensed fruit is also used to help supply the domestic markets in Japan and Korea. After conducting this model it should be evident what the profit drivers are.

The name is known for quality and availability. Please contact us to discuss how we can help you set you on the path to success. There are stipulations in place for different countries which restrict were kiwi fruit is imported from. Additionally, although zesri the size of the business may create added costs logistically, it will allow the firm to operate at a more sustainable margin of profitability. In the future the outbound logistics will continue to be excellent and grow and adapt by new technology but they are currently able to successfully move million trays of kiwifruit a year.

Threat of New Entrants: