Breadtalk faces some minor weaknesses like, over-reliance on the bakery sector, over-reliance on the Singapore region; their product offerings are easily imitated, there is limited control of flour since it is obtained from third party sources Coyle, BreadTalk often have promotion for new product. Breadtalk Ltd oppose its main weaknesses by expanding and merge its market in china, Asian and other Vietnam countries with its low-priced high volume breads and affordability. We will write a custom essay sample on Strategic Management report for Breadtalk specifically for you. Therefore, BreadTalk need to introduce new products to capture the customers. At Breadtalk, they know that they need to blend into any type of environment in order to be successful. I realize that the target market are very wide, from the age group of 13s to 50s.

All of the above rise in cost will inevitably hurt BreadTalk margin or their customer in the near future. With their constantly effort in developing new products, BreadTalk is able to distinguish themselves from the public. Swot Analysis Of Breadtalk. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. BreadTalk also provide customers with cakes, pastries and mooncakes. How to cite this essay Choose cite format:

In terms of business sustainability, BreadTalk constantly develops innovative ideas to surprise their customers. With the strong relationship management and analyis expertise in the local, it has help BreadTalk to successfully expand their business in 16 different countries. Pestel analysis is an important tool to help Breadtalk Ltd to assist monitor and detect all weak signals to recognize the fractures to shape the environment or discontinuities.

breadtalk swot analysis essay

Breadtalk 9 September Prima Deli — http: BreadTalk Group uses demographic and psychographic segmentation to divide the market into smaller markets to cater to different needs. Let us create the best one for you!

All of the above rise in cost will inevitably hurt BreadTalk margin or their customer in the near future. And Singapore stand half the sales Strategic Locations Breadtalk’s retail outlets are located at strategic and accessible places to attract potential customers sqot having high customer traffic flow is crucial to the success of retail outlets.


Swot Analysis of Breadtalk Group Limited Essay

Experienced Management Team Breadtalk is headed by George Quek, who has 20 years of experience in the food and beverage industry. Hence, the raw materials like flour, butter, sugar and fillings for the food items will be affected. Thye Moh Chan is reputed for its authentic hand crafted pastries such as the famous tau sar piah. Therefore, BreadTalk have to consistently come out with new product with the best quality to attract customers.

These important implications can affected their expansion strategy and have adverse effects on their short and long term plans and performances.

Breadtalk free essay sample – New York Essays

If the rivals lower prices, customers might be tempted to go to the other bakeries. From tothe Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”.

Thus customer will look for the product that have more value. Moreover, prices offered by individual bakery outlets located at neighborhoods are usually much lower than larger chains swto bakeries Cassiman and Colombo, The recommendations made by Breadtalk will be used as a tool for coping with the addressed challenges in the process of diversification plan.

Breadtalk Ltd oppose its main weaknesses by expanding and merge its market in china, Asian and other Vietnam countries with its low-priced high volume breads and affordability. Excluding gain from disposal of wnalysis inoperating pro? Example, alternative supplier for the ingredients. And with other parts of Asia with potential growth has been established, this allow the group to look into breadta,k market in Europe and United States.


With a global staff strength of 7, employees, the Group has a network of over bakery outlets in 16 territories such as Singapore, China, Hong Kong and the Middle East. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction. The currents assets are current assets and inventories raw-materials, semi-finished goods, anlaysis and base inventories dining utensils and cutlery.

Swot Analysis Of Breadtalk – Free Essays

I went down to BreadTalk at different timing of the day morning, lunch time, tea-time, evening and closing time to observe the customers. Customer Behaviour Customer of BreadTalk are habitual buyers, as there is low consumer involvement and there is little significant brand difference.

breadtalk swot analysis essay

The suppliers are not able to blotch up their goods radically as most of the customers more often than not, acquire in huge quantities. Price fluctuations of commodity and raw material and rise in world fuel prices cause the rise of purchasing costs for Breadtalk and the extra cost has to pass over the consumers by increasing the price of their products.

We conclude that important decisions have to be made at the business and corporate level which will eventually amend their operation locally and abroad. Retrieved May 22,from https: Appendices swit References 1. They have an open baking area on-site maintains the quality, freshness and variety of the products.

Hence, operation in China may see a slow expansion in coming years.