Also, the product was perceived as a premium one, but it could loose that value when people would associate it with a discount channel. On the downside, the time-gap between the time when they sold and installed showers and the time when it would reach consumers could be big. Because of bad past experience, they usually distrusted innovation, especially if it involves electronics. Product and Brand Management. How to cite this page Choose cite format: It was easy to use and enabled customers to automatically set the water temperature instead of having to manually set and then test the water temperature for multiple times.
However, Quartz flexibility of installation makes it a DID product. But, that was 20 years ago and we have seen a great deal of technological advancement. Hence, it is suggested that Squalid concentrates more on exploiting these three channels for the next six months I.
Each of these is further subdivided based on two variables: They focused on the niche market, by only carrying high-end products and brands, so they provided great opportunity to Aqualisa, which actually competed in that segment.
Product and Brand Management. Also, the product had to be supplemented by an Aquaforce booster pump to create stronger pressure.
Aqualisa Quartz Simply a Better Shower Strategic Marketing Case 2
Their channel relationships are strong and positioning has helped them achieve a brand name in the market. Would you like to get a custom case study?
The showrooms also offered installation service. This also includes a category of customers called DID, consisting mainly of landlords and apartment dwellers — who install and select their own showers.
Table 2 in Appendix 2 contains the comparison between the different Aqualisa products. The customers need to be educated about the product and its features.
Squalid offers a wide range of products to cater to the needs of each of its market segments, as has been described above. The market was not saturated. Quartz seems to otter exactly what the developers want — a value product with much desired flexibility. However, it can be abalysis that Rawlins has not fully exploited this Channel, because he mentions that they are careful of introducing any product in DID stores.
Sorry, but copying text is forbidden on this website! Even with discount, they did not sell well, and the company was also Aqualisa Quartz: Those retail outlets offered discount, mass-market, do-it-yourself products.
MBA Case Analysis & More Marketing – Aqualisa Quartz
Quartz shower delivered such value, but the problem was its premium status. As pointed out in the case, once plumbers use the new Quartz, they are immediately a convert I. Also, trade shops carried other brands and did not care about the product features or the brand itself, but just wanted to make sure they have the right stock for the right demand in the right time.
How to cite this page Choose cite format: Aqualisa brand had long-standing relationships with a group of plumbers, very loyal to Aqualisa brand. Only one company has been able to create some product awareness I. Since, price is very important to this category they do not like to spend xase on solutions that require excavations as they would increase installation costs.
How about receiving a analyssis one? LifestyleCreative writing They are faced with problems of low water pressure. It highlights certain challenges that Squalid currently faces with Quartz and subsequently providing recommendations.
Aqualisa Quartz: Simply a Better Shower, Case Study | Case Study Template
Furthermore, if we look at the comparison of the quxrtz value between Quartz shower with pump Quartz Pumped Premium and Aquavalve standard mixer shower with supplemental booster pump Aquaforce 1. We think you have liked this presentation. We will write a custom essay on Aqualisa Quartz: