There are trying to serve a declining segment. Pricing is the major factor affecting buyer choice and also the most flexible marketing mix element, because it can be change quickly. Disclosure of Material Connection: Do you want to save your changes? I believe the company did the right thing to try to use the DOW brand as a Halo around a commodity business and create a lower cost structure for the commodity business.

Dow Corning was a pioneer producing fit for purpose market leading products. Dual brand offers some advantages. The design proposal of this report is very straightforward in purpose and procedure, and is complete in its scope. More intelligence needs to go into the web-enabled offering, by offering blanket just-in-time contracts, which can enable customer to get deliveries whenever they require it, without the hassle of renegotiations on price and quantities, this can be achieved by interrogating of the historic buying behavior of the customer. The above analysis is based solely on the text in the article cited. I found it particularly interesting that the solicitors outside the library were noted.

Read Xiameter industrial marketing case study uploaded seperately assuming – Essay – words

Wnalysis products consist of three levels, the most basic core product, which is the problem solving benefit the consumer etudy. The factors and decisions that shape the business model and strategy is depict in the microenvironment Political In all chemical manufacturing environments there are the challenges of environmental regulations as specified by the authorities, Dow Corning was no exception.

You are commenting using your WordPress. The new Xiameter channel is a textbook example of disruptive innovation. Your information analysls been modified successfully. I combed the text for the 9 elements of the BMC, jotted them down on paper, and then entered them into the canvas.


Second, Xiameter is more than willing to co-exist with a high-touch, high service business model that Dow Corning provides.

The innovation and R;D must definitely proceed, to produce high quality products. It might pay to get in touch with Stacy or Kristina to find out…. Xiameter is also a disruptive innovation. Analysis of Corizon Health.

Xiameter Case Study: Adding Business Model Innovation | Tim Kastelle

Happy to chat with you more about it anytime! Dow Corning recently re-organized. With Dow Corning already the major player, buyers associate with the same level of quality, innovation and development. Plantes outlines one of the key issues in the success of Xiameter: That model is a failure resulted in reduced cost but market share loss. First, it had very clear support at the CEO level, and this was reinforced by the allocation of resources — people, time and money.

xiameter case study analysis

They can always fulfill their value promises; its price must remain consistent with the value of the brand and keep strong relationships. Order A Custom Written Essay.

Xiameter Case Analysis Advantages of Needs-Based Vs.&nbspCase Study

Dow Corning was a pioneer producing fit for purpose market leading products. Top Executive Education Searches. Cite This Case Study: Welcome to the world of case studies that can bring you high grades! Student and teacher of innovation – University of Queensland Business School – links to academic papers, twitter, and so on can be found here. See also the article Paul Kahn and I co-authored on alignment diagrams: Your market may be turning into a commodity as the silicon market was for Dow Corning.


Traditionally, Dow Corning has provided silicone to a range of clients, but wrapped that product in a lot of information, service and support. Alignment diagrams are a class of document that includes such things as customer journey maps, service blueprints and mental model diagrams.

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xiameter case study analysis

A new business model often requires a standalone division. The design proposal of this report is very straightforward in purpose and procedure, and is complete in its scope. Clayton Christensens illustration of disruption Dow Corning recognized that it was overshooting its market. Clayton Christensen illustrates the xlameter dynamics of distruption in a now well-know diagram: I believe, Xaimeter can review the penalty rules to be more lenient ximaeter build that segment and gain market leader then, introduce the penalty system, gradually.

xiameter case study analysis

To meet their needs—and to keep them from migrating to other, less-expensive providers—Dow Corning would have to devise a radically lower cost structure that would allow it to profit solely from selling products. This aids to a complete.

I have no association with or interest in either Xiameter or Dow Corning, nor do I have first-hand knowledge of their stuudy models and thier success.