Goldilocks Bakeshop is a bakeshop chain based in the Philippines, which produces and distributes Philippine cakes and pastries. In , Goldilocks of southern California opened its door for the first time in North America. Goldilocks is a firm that primarily concentrates on the excellence of products and services that go beyond customer expectation worldwide. Goldilocks Bakeshop is one example of an entrepreneurial success story. The company has now made Goldilocks as a global brand strategizing regional and acting local.

Plans are also underway. According to Goldilocks their traditional customers were mature mostly mothers, older sisters and brothers, or relatives. The Goldilocks brand boils down to simple Filipino values. So no matter how large or famously known the company is locally or internationally; what important is on how the company being handled and the services offered to customers globally or nationally. Goldilocks used Franchising to expand their business. How to cite this essay Choose cite format: They have incomplete facilities for the wastes of their company.

Can’t find What you were Looking for? Perhaps more impressively, generations of Filipinos consider Goldilocks not only as a brand, but a time-honored family tradition.

With each product purchased and consumed, customer’s don’t merely get a delicious slice of cake or a scrumptious dish, but a taste of something truly Pinoy. Choose a Membership Plan I agree to wait a whole day. The proposed marketing plan aimed to enhance the promotional tools of Goldilocks in order to recommend a more outlets that center to the increasing customers.

They build brand loyalty in the market. Considering their target market, their delicious products and affordable prices compared to other bakeshop. They set the standards for quality in baked products, and Goldilocks continually struggle to surpass them. Goldilocks’ Tthesis Strategy Paper.

Goldilocks bakeshop inc. case study – Papers Pedia

Using our plagiarism checker for free you will receive the requested result within 3 hours directly to your email Jump the queue with a membership plan, get unlimited samples and plagiarism results — immediately! All right up there with “You keep a tabo in your bathroom and “you eat rice for breakfast” is “Goldilocks means more than a fairy tale character to you”, proving just how much Filipinos have accepted Goldilocks as a cultural fact of life.


As a true global brand, it has expanded to more han stores in the Philippines and overseas markets, and now employs a workforce of over 2, people. Perhaps more impressively, generations of Filipinos consider Goldilocks not only as a brand, but a time-honored family tradition.

goldilocks bakeshop thesis

SYNTHESIS In starting up a business particularly to baking industry the machines such as ovens, mixers, rounder etc…these are most commonly used in the process of producing bake products. Join the Goldilocks franchise family.

To promote that the company sell the Filipinos cuisine pride that will has a delicious taste that every Filipino will love.

goldilocks bakeshop thesis

The personnel of Goldilocks believes that the customers deserve the best service, prompt and efficient service, courtesy, and customer satisfaction are just a few ways to show gratitude to them with their unique quality of cakes and pastries, this will differentiate from their direct and indirect competitors. Copying is only available for logged-in users.

For the most Filipinos, Bakeshops sell their products like pastries, breads and cakes. Choose a Membership Plan. Induring its 30th anniversary, it shared a portion of its profits with thirty charitable institutions and in OctoberGoldilocks launched its webpage targeting the highly educated, young, and trendy consumers. Theyll typically have hundreds of ideas about things they could do, including developing new products, opening up new markets and new channels, and launching new marketing campaigns.


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If you need this or any other sample, we can send it thssis you via email. Goldilocks should prioritize their cleanliness and dispose their garbage properly so that they can assure the health of their customers. Get custom essay sample written according to your requirements Urgent 3h delivery guaranteed Order Now. Sorry, but copying text is forbidden on this website! Overall, they priced their products just enough for their target customers.

We use cookies to give you the best experience possible. Hi there, would you like to get such a paper? Industry definition Bakeshop -a workplace where baked goods breads and cakes and pastries are bakeshkp or sold bake house, bakery Pastries -A dough of flour, shortening, and ater, used as a base and covering in baked dishes such as pies. The economic status of the country greatly affect every company and it has a baksehop impact in the marketing mix and strategies of the company.

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Likewise, the two Goldilocks outlets in Canada will undoubtedly encourage more branches to open due to its remarkable success. Notify me of new comments via email.

We got more than 30 branches around and counting. We’ll occasionally send you account related and promo emails.